Archives for January 2017

Social Media for Authors – Illustrated

Social Media helpI’ve had the privileged of speaking to a number of authors this month on Social Media.

Here is the summary of the talks and the Social Media Graph

Goodreads.  You must get yourself on Goodreads even before your book is published.  Make friends, create a list of your books, write reviews, join groups.  Participate a little each week and grow your presence.  Once your book is published – create a book give away to increase your book’s exposure.

Facebook: For an author the very first social media channel for your book is Facebook.   Millennials feel that FB is here to stay, they consider it an old established form of social.  Which is just fine by us.  For an author your best strategy is to create a FB Page so you can separate the information about your book from your own personal feed.

Pinterest is surprisingly good for authors.  Create boards and posts about your book, join other boards, post photos while you wait in line or are sitting as a car passenger.

Ideas:  Post photos and comments about where the book is set, what the characters are wearing, old photos.  Photos of film stars who resemble your book characters, stuff found in the book.

Both Pinterest and FB are great resources for ads.  But create the boards and pins first before launching into paid ads so you don’t appear inauthentic.

Paid ads are inexpensive and easily tracked.  Try a boosted post on Facebook for 20.00 and evaluate the results.  Try a boosted post on Pinterest and do the same.  You can refine and explore quickly and fairly easily.Social Media for authors

For a better version – I’ll trade you – sign up for my quarterly newsletter and I’ll send you a PDF version of the graph!

To learn more.
Visit us on ITunes – Newbie Writers Podcast –
Check out our upcoming book Don’t Write Like We Talk that will be published eventually. All you need to do is wait . . . Like us.
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And THANK YOU

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Social Media for Authors

How to keep writing

I’m teaching a seminar on Social Media for Authors at the Sierra Writer’s Conference this January 21 in Nevada City, CA

One of the more overwhelming aspects of marketing your book is managing social media. Think of Social Media as an exponential tool: focus on creating 100 fans, and those fans will share with their 100 fans, and those fans will share . . . well, you get the idea.  Since there is no such thing as the best social media channel, learn which one will work best for you and your project.  We will also discuss what to say, how to say it, and most importantly – why do this at all? 

Sign up today!

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The Agent Pitch

How to pitch to an agentI had requests to post the notes from the workshop I just gave for Agent’s Pitch Day.  Here they are.

Congratulations, you are here to move your book forward – this is exciting and a wonderful opportunity. And nerve wracking.
I am here to help you make the most effective use of your five minutes with these lovely agents and publishers.
They are here to find great ideas, great books and great authors. Remember this is a business. They want to be able to sell you and your book to it’s specific public.

They are looking for the right fit.

So know, right now, that this isn’t a beauty contest. This is not a win/lose activity. If there is a fit – celebrate! If there are no fits, you’ve learned valuable information and can make more choices for your book publication life later this afternoon. After dinner. Maybe after a bottle of wine.

Here, from Andy Ross, is what these Agents and Editors would rather not hear

• Reading from Note Cards
• Presenting a memorized talk
• Explaining the entire plot of the book
• Telling the agent that this is the next best seller
• Telling the agent that your book will make a great film.

Here is what we will help you with.
• Figuring out and delivering what your book is about which is different than the plot
• Delivering that essence of the book and your platform in a few words.
• Expressing why you are uniquely qualified to write this book – your qualifications.
• Creating an answer for promotion.

Don’t worry about perfection, that’s not the point

Agents are here because they want to see you in person, so as much as you can, be yourself.

Just in case you end up before an editor who did not list your subject in their “want” list, talk to them anyway. Use your 5 minutes to ask them what they are looking for. What is selling? What genre is hot and what is the up and coming genre? Do they know anyone who would be interested in your book?
Tell them a bit about your book anyway.
Breathe.

What is the book about?
Social justice?
Sex, Drugs and Rock and Roll?
The clash between expectations and reality?

Rather than list off plot points in chronological order, what is the book’s essence?
There is a reason films cycle around a single idea or protagonist. We can say, Oh Spiderman, and we are done.
How can your idea and book fit into that tiny frame?

Who are you? Have you won awards? Hiked through the desert?
Do you have a massive Social Media following?
Why are you uniquely qualified to write this book?

Platform, this is the overall reason you wrote a book. Platform is also something on which to build a promotional campaign.

Elements of a good pitch
Hi my name is XXXX and I have written a novel based on my experience doing or being XXXX the novel is about a boy, a girl and social enlightenment and will appeal primarily to female readers who buy both e-books and hard copy novels. I already have a following of 10,000 on my blog of the same name. Would you like to hear more?

Hi, my name is Catharine and I’ve written a YA Science Fiction Time travel book series Future Girls featuring female heroines who escape to the past to change their future. I am passionate about delivering the message that teens can change their future by what they do right now.

I am a college professor with two degrees in English and am growing my Facebook Instagram and Pinterest following using both organic and paid advertising in order to increase interest in these books.

To learn more.
Visit us on iTunes – Newbie Writers Podcast – new episodes start again in January 2017
Check out our upcoming book Don’t Write Like We Talk that will be published eventually. All you need to do is wait . . . Like us.
Subscribe to this blog
Or just follow me on Newbie Writers Group on Facebook
And Instagram #catharineBramkampWriter
And Pinterest Catharine Bramkamp
The theme is, Catharine Bramkamp

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