Social Media for Authors – Illustrated

Social Media helpI’ve had the privileged of speaking to a number of authors this month on Social Media.

Here is the summary of the talks and the Social Media Graph

Goodreads.  You must get yourself on Goodreads even before your book is published.  Make friends, create a list of your books, write reviews, join groups.  Participate a little each week and grow your presence.  Once your book is published – create a book give away to increase your book’s exposure.

Facebook: For an author the very first social media channel for your book is Facebook.   Millennials feel that FB is here to stay, they consider it an old established form of social.  Which is just fine by us.  For an author your best strategy is to create a FB Page so you can separate the information about your book from your own personal feed.

Pinterest is surprisingly good for authors.  Create boards and posts about your book, join other boards, post photos while you wait in line or are sitting as a car passenger.

Ideas:  Post photos and comments about where the book is set, what the characters are wearing, old photos.  Photos of film stars who resemble your book characters, stuff found in the book.

Both Pinterest and FB are great resources for ads.  But create the boards and pins first before launching into paid ads so you don’t appear inauthentic.

Paid ads are inexpensive and easily tracked.  Try a boosted post on Facebook for 20.00 and evaluate the results.  Try a boosted post on Pinterest and do the same.  You can refine and explore quickly and fairly easily.Social Media for authors

For a better version – I’ll trade you – sign up for my quarterly newsletter and I’ll send you a PDF version of the graph!

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