What Sells? Genre

Warning

This blog is from our book, Don’t Write Like We Talk, which in turn,  is not a compilation of podcast transcripts (Newbie Writers Podcast), hell, it’s not even our show notes.  The book is a collection of blogs, essays, and presentations that capture the essence of what we learned in the last five years and what we want to pass along to new as well as experienced writers.  And in the spirit of the project – read here twice a month and you can learn everything we know for no financial outlay.  Be our guest. 

  

Genre sells Don't Write LIke We Talk

Non-fiction/ how-to sells.

How to make money sells.

Non-Fiction books on how to write genre books and make lots of money  sell the best.

We don’t get many questions about genre, and the essence is covered in the price of a best seller. I think because I write genre fiction, both mystery and science fiction and, if you will, YA – Young Adult, I assume that since I know and write the material of the genre, most of my readers are familiar with the types, the rules and how to do it.
There are more books than is probably prudent to shelve on the subject of genre. How to write a killer mystery, For Love and Money, etc. Follow the writing advice of CS Lakin in the Twelve Pillars of Fiction or Beth Barany’s Adventures of Writing, or Elizabeth Sims Writing a Book is Easy and you’ll be covered in the genre field as well.

Genre fiction falls into the same category as Doritos Nacho tortilla chips. Compelling, delicious and addictive. You must eat until the bag is empty. A well-written genre book is exactly the same. And who wouldn’t want to produce an established addictive product? It worked for Starbucks, it can work for you.
Genre fiction is not famous for its insights or erudite comments on the human condition. These books are not novels in the way we understand literary fiction. Genre books are plot driven. The characters are big and beautiful. The story is fairly straightforward. The narrative is linear, there are few tricks or sleight of hand. Tell us a good story. Tell us again and again.
Women are the readers of genre fiction. Some read 3 or 4 books a day (many are reading romance at this rate). They love the books, they are loyal fans, they show up at conferences and cheer their authors on to write more and more.
These fans are online. They will talk with you and deliver feedback. It’s all beautiful and it can be overwhelming.
The secret to genre writing is you must love the genre. You must read the genre yourself and know your favorites and know your competition.
You must be absolutely sincere and entrenched in your genre both to create a decent book and to create a decent existence. If you are not prepared to troop down to Comic Con in San Diego dressed as your lead character in order to hand sell your latest book, don’t write in the genre.
Reading the genre also allows you to absorb the tropes and conventions of that genre. Ideally, you know, in your very bones, what a good romance or horror novel entails. It should come naturally and it’s a deep knowledge that is difficult to fake, difficult to follow along in a how-to book. Dare we suggest that it should be fun?

I tried writing romance. I tried it for all the wrong reasons, it was supposed to be easy, it was selling, it was a way to break into publication.  I bought a couple of how -to books. I followed the formula.  What could be easier?
Winning a monkey knife fight would have been easier.
Giving birth to large-headed children was easier.
It was a total failure. Because I did not believe in the redemptive and total triumph of love over common sense. I did not believe that the strong, silent, misunderstood hunk of a man could be changed by the lovely, spunky girl. I did not believe in sincere dialogue and wet weepy eyes.
It did not work for me at all.
But finding a dead body in the bathroom of an empty house? No problem at all. I realized, after many starts and stops that I should write what I love to read. And I loved mysteries and science fiction books.
I knew the rules of those games. And played them much better.
Know the rules, know the styles, then rush out and invent your own twist on an established genre.
For writers, genre is an easier format to attract an agent.
It’s easier to find an indie publisher.
It’s easier to publish yourself and still get the attention you need.
It’s easier to sell.
It’s easier to find the conferences to attend
It’s easier, much easier, to find your audience.

You just gotta love it or your everyday writing will be a bore and a chore. And since that is what you are really doing all day, make it worth your time. Make it enjoyable. Be proud of what you write.

Newbie
Please don’t write something based on a genre you think will sell, or make you money. We have had plenty of guests who have written a book because it’s the hottest topic out there. Write a genre you understand and most importantly, a genre you like. I am a firm believer in writing what you are influenced by because the resulting story will be more genuine, it’ll have all the common tropes you have read from other stories and most importantly: it’ll be true to that genre.
I would suggest writing the story that is in your head as the genre will shine through during the writing process. It may end up a mixture of genres, horror and romance, fantasy and westerns… who knows. You’ll find a fit for your story.

Don’t Write Like We Talk
What we learned after five years and 200 episodes
interviewing Authors and Agents, Publishers and Poets

Damien Boath & Catharine Bramkamp
Authors and podcast producers of the Newbie Writers Podcast.

Learn more about writing:
Newbie Writer Podcast on iTunes
Don’t Write Like We Talk – on Amazon

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