Shape the book before you write it.
Eight guides, in the order most authors need them. Each one is sourced, gives you specific steps and examples, and says what most people get wrong.
How to find your book idea
The difference between a topic and an idea, why the goal comes first, and five places real ideas come from.
Read the guide → 2 · 8 minute readWho is your book for?
How to define the one reader: situation, problem, what they tried, and how to check it against real people.
Read the guide → 3 · 7 minute readHow to write your book's promise
Before and after, how to make the after concrete, and a positioning statement you can use.
Read the guide → 4 · 8 minute readHow to test a book idea before you write it
Conversations, posts, talks and title tests, and which signals to trust.
Read the guide → 5 · 8 minute readComparable titles (comps)
How many, how recent, where to find them, which to avoid, and how to use them to sharpen your idea.
Read the guide → 6 · 8 minute readHow to choose a title and subtitle
Thirteen title approaches, subtitle patterns, and the copyright, trademark and Amazon rules.
Read the guide → 7 · 9 minute readHow to outline a nonfiction book
Three passes to a table of contents that sells, plus how many chapters and how long.
Read the guide → 8 · 8 minute readMemoir, how-to or thought leadership
Choosing the kind of book, what each promises the reader, and how much of your story belongs in it.
Read the guide →Ready to put it together?
The book idea starter takes you through every step in one place and gives you a one-page book brief.