Guides

Shape the book before you write it.

Ten guides to shaping the book, in the order most authors need them, then sixteen on writing it. Each one is sourced, gives you specific steps and examples, and says what most people get wrong.

1 · 8 minute read

How to find your book idea

The difference between a topic and an idea, why the goal comes first, and five places real ideas come from.

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2 · 9 minute read

Nonfiction book ideas by profession

30 angles across 12 professions, each a reader and a promise with a short test.

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3 · 8 minute read

Who is your book for?

How to define the one reader: situation, problem, what they tried, and how to check it against real people.

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4 · 7 minute read

How to write your book's promise

Before and after, how to make the after concrete, and a positioning statement you can use.

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5 · 8 minute read

How to test a book idea before you write it

Conversations, posts, talks and title tests, and which signals to trust.

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6 · 8 minute read

Comparable titles (comps)

How many, how recent, where to find them, which to avoid, and how to use them to sharpen your idea.

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7 · 8 minute read

How to choose a title and subtitle

Thirteen title approaches, subtitle patterns, and the copyright, trademark and Amazon rules.

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8 · 9 minute read

How to outline a nonfiction book

Three passes to a table of contents that sells, plus how many chapters and how long.

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9 · 9 minute read

Nonfiction book outline examples

Six structures, each as a sample table of contents, plus a template to fill in.

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10 · 8 minute read

Memoir, how-to or thought leadership

Choosing the kind of book, what each promises the reader, and how much of your story belongs in it.

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Then write it

From plan to first chapter

11 · 9 minute read

How to start writing a book

Ten steps for a first-time author, from the goal to a first chapter, plus a writing routine that survives a busy week.

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12 · 9 minute read

Book subtitle examples

32 real nonfiction subtitles sorted into five patterns, and how to write and test your own.

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13 · 10 minute read

How to write a memoir

Choosing the slice of your life, the reader, the structure and the outline, and writing about real people.

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14 · 9 minute read

How to write a business book

The business goal, the reader who can buy from you, chapters built around your method, and how much to give away.

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15 · 8 minute read

How many words in a nonfiction book

Word counts by book type from agents, a publisher and Scribe, words to pages, chapter length, and a chapter budget from your outline.

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16 · 9 minute read

How to write a book introduction

What the introduction must do, how it differs from a preface, foreword and prologue, a template and an annotated example.

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17 · 9 minute read

How to write a self-help book

The reader's problem and the change, a step method, exercises and stories, and how to back every claim honestly.

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18 · 9 minute read

Writing a nonfiction book with AI

What Amazon KDP, the US Copyright Office and publishers say, where AI tools help, and where they create risk.

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19 · 8 minute read

How to write nonfiction chapter titles

Five patterns with real examples, why the contents page sells the book, and how to test titles against your outline.

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20 · 8 minute read

Front and back matter, in order

Every part from title page to about the author, and how to write the dedication, acknowledgments and bio.

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21 · 8 minute read

Writing a book with a co-author

Who does what, one voice or two, a written agreement, joint works, credit order and a shared workflow.

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22 · 9 minute read

Interviewing people for your book

Who to ask, consent and recording, question lists, transcripts, quoting accurately, sign-off and privacy.

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23 · 9 minute read

How to research a nonfiction book

What needs checking, reliable sources and how to judge them, a source log, endnotes, fair use and fact-checking.

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24 · 8 minute read

Case studies and client stories

Picking the story, a four-part structure, permission, disguising clients, professional rules and how many to use.

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25 · 8 minute read

How to write a how-to book

The outcome, putting steps in order, a five-part chapter template, usable pages and testing with real readers.

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26 · 8 minute read

How to write a company history book

Who it is for, where the records are, four structures, telling it as a story and planning the approvals.

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Ready to put it together?

The book idea starter takes you through every step in one place and gives you a one-page book brief.

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